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How To Assess A Quality Pair Of Shoes: Blake Vs Goodyear Welted Construction
To assess the quality of a pair of shoes at a glance, simply look at the welt. The welt is the strip around the perimeter of the shoe that binds the outer sole to the leather upper. The stitching - or...
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Small Actions Make A Big Difference
Iceland's glaciers are melting at an alarming rate due to climate change. Some of Iceland's glaciers have vanished already, while several others will be gone within a decade. As glaciers melt, they...
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London Fashion Week 2016 - Style Inspiration
London Fashion Week is around the corner and everyone in the fashion world including fashion bloggers, celebrities, and my humble self of course, are looking for the best outfits to wear to London...
View ArticleWhen Leggings Got Lucrative - The Rise Of The Athleisure Phenomenon
Scilla Huang Sun, Head of Equities at GAM, looks into the fashion trend that has gone from fad to staple, shaping the strategies of both high-end and high-street brands. In 2013 they called it a fad....
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Why I Relish The Chance To Attend Plus Size Events
This weekend I attended the 2nd Curve Fashion Festival, which this year as hosted in Liverpool. The event itself reminds me of what I imagine the infamous Clothes Show Live like to be like, but with...
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Six Easy Ways To Buy Clothes More Sustainably
Buying sustainably doesn't have to take huge effort, or hours of trawling charity shops if that's just not your thing. And actually we believe that if you want to buy an item of clothing that isn't...
View ArticleSeven Men's Beard Grooming Products You Need To Own
I'm often asked by my fellow bearded brothers various questions about maintaining the hair we all like to let perch on the underside of our faces. In the bearded community, strangers and friends alike...
View ArticleThe Beauty Industry Can Be A Force For Good
I've always been fascinated by beauty, and started selling Avon products (with help from my mum) at the age of 14, then going on to train at the London College of Fashion in the 1980s. After that I set...
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Martine Jarlgaard's Mixed Reality Show At London Fashion Week - A World First
Often looking inward (and perhaps gazing too much at it's own toned, teenage-model navel), fashion, for all the illusion of creativity and dynamism that it exudes to a captive public audience, is, in...
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Sundried Bring Ethical Production To Activewear
How can you be a fitness and wellbeing brand when you are not promoting a healthy lifestyle throughout the production cycle? Do you ever look at high street price labels and think they're so cheap...
View ArticleThe Serious Side Of Semi-Permanent Make-Up
Thanks largely to the modern day pressures of trying to live up to the latest snapchat filter in real life, semi-permanent make-up (known as SPMU) has become increasingly popular. But many people don't...
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Fashion In A State Of Flux
Fashion is supposed to be unpredictable, ethereal and in a constant state of flux. However some ground rules would go a long way in making the industry more sustainable. When I started exploring the...
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Changing The Face Of Fashion
Almost a year ago, the unexpected happened and positively affected my life in many ways. I became the world's first hijab wearing model for the retail giants - H&M. H&M I didn't think much of...
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Why I'm Cynical About Ethical Products, And Why You Probably Are Too
So I'm going to start with a confession: a couple of years ago I didn't particularly like shopping "ethically", sometimes I still don't. As a founder of a company that promotes ethical products that...
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Are We Over-Complicating Sustainable Fashion?
"Sustainable fashion". It's a phrase that has been met with mixed reactions from the fashion industry - yawns of boredom, downright cynicism and complaints that it is a contradiction in terms. What...
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Get Wise. Buy Better. Make a Difference
Sustainable September by SUSS UK at Hatch Cafe Sustainability is a hot topic right now. A trend in the fashion industry you might say - and although this recognition and rise in awareness can't be...
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Fashion And Beauty: Polluting Our Oceans
WHAT ARE MICROFIBERS AND MICROBEADS? I'M CONFUSED. Microplastic has been getting a lot of press recently and I must admit, I was't quite sure what it was or where it came from. So, I delved into the...
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Ditch The Hairdryer And Wake Up In Style
Whether it's perfectly manicured nails, razor-sharp eye-liner or putting on your favourite smart suit, we usually have a morning ritual that sees us focus on one particular thing that gives us a...
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Lonely Celebrates Diversity And Reality, Not Conformity And Perfectionism
As specialists in marketing to women, we love seeing campaigns that make the industry sit up and take notice. Especially those that reiterate just how effective, talking to women in a language they can...
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Eyebrow Microblading: The Semi Permanent Brows That Wow
Right now, brows are the thing. We all want beautiful brows, but we aren't always born with them and it can get a little more than tedious trying to change that. Whether your tinting every two weeks or...
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