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Big Boobs, Big Issues

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As winter draws in and the quest for a new cable knit jumper begins, I can't help but count my lucky stars. This time three years ago there wasn't a snowball's chance in hell I could even look at, let alone buy a woolly jumper.

Although now a small framed size 8, I was once a curvier size 12 with gigantic bosoms. I waited in limbo for over four years for an NHS breast reduction after my ample B cups rocketed to a HH.

From the age of 14, when my breasts started to rapidly develop overnight, shopping became more of a monthly chore than an addictive pleasure. I quickly realised I was no longer able to buy clothes for a girl my age as sixteen year olds aren't meant to have boobs as big as your buxom granny's.

This affected my self-esteem and hindered my confidence massively. Unlike most of my friends, I couldn't just walk into any old shop and find the perfect outfit for a Friday night. A shopping trip for me would involve hours of probing through clothes rails concluding with a pep talk from my mum, reminding me that I wasn't fat and it was just my boobs after not being able to find that perfect dress.

I would usually settle for an outfit that slightly disguised the two melon-like creatures attached to my chest. Luckily for me, on 23rd December 2011 my wish was finally granted, and after a rather painful five-hour procedure, my melons were transformed into perky grapefruits and I've never been so happy.

The operation changed my life entirely but although I got my happy ending, cosmetic surgery isn't for everyone. Thousands of women across the UK are still left with the daily struggles of having bigger breasts.

It's almost as though they're being punished by fashion. Knowing you can't shop somewhere is a huge blow to a girl's confidence. I surveyed 65 women and 75% of them admitted the size of their breasts affected their self-esteem when shopping.

Before my op, bra shopping was another nightmare. Despite the fact my bra's looked more like apparatus due to the sheer size of them, the only things I could buy were dull boulder holders with a lace trim, possibly cut from an old curtain out of the 50s. Over time, due to brands like Bravissamo and Curvy Kate, lingerie shopping became easier, but finding clothes remained a huge problem until the bitter end of my big breasted life.

Women with big boobs are constantly being told to celebrate their curves and to love their bodies, but how are they supposed to do that when the industry has been and continues to be so closed minded about the need for some decent clothes with a comfortable fit?

There is a new market that no one wants to cater for despite the fact that the average UK breast size has grown from a B to a DD in just two years. Young women with curves are left with no other choice than to squeeze into dresses far too small, making breasts look even bigger.

The problem is, people still see breasts as a very sexual object - they don't get taken seriously enough in the fashion world. There's also a huge stigma attached to big breasts because designers can't seem to grasp the concept that a 32F doesn't stand for 32 FAT.

As an industry, fashion could do with a few lessons in regards to women and their breasts, to make them learn that you can still look chic with big boobs.

Designers should realise that there is a huge market out there being ignored. Fashion should be celebrated because of its diversity and yet designers don't seem to know what to do with anybody between a 10-14.

Women need to show that there is a demand for a younger market. The fashion industry works on capitalism so until these women start speaking up, fashion for big busted ladies will remain as a niche.

I'll be the first to say I love not being a part of the busty 'fashion niche'. I have so much more confidence now, admittedly because my fashion horizons have broadened vastly. Still, the feelings of self-doubt and insecurity still remain within me, thanks to the limitations I faced with big breasts. To the women who are still fighting a daily battle with the high street, stand up and shout about it. Times they are a'changing ladies and the sooner you make fashion realise having bigger breasts does not make you plus size, the sooner we can make a change.

The Six Hottest Women's Fashion Trends This Autumn

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It's that time of year again. Summer is over and autumn is in full swing, although with the temperatures were having in the UK at the moment it doesn't feel like it! The question is: what should you be stocking up on to keep on trend? Well here' s my guide to the hottest autumn/winter fashion trends around.

1. 'Plankets'.

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Oversized, poncho-meets-blanket scarves were all over the catwalk earlier in the year. Despite the fact you run the risk of looking a little bit like Linus from the Snoopy comics if you carry a blanket around, they're actually surprisingly warm, versatile and practical. You can either style them like a regular scarf or pair them with a belt for a snug, poncho-like effect. What's more, in this case you don't have to spend a fortune to look good: this oversized checked scarf from Asos is just £18.

2. Quilted jackets.

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Early 2014 saw an explosion in quilted material. From quilted wellington boots to quilted crop tops, you couldn't get away from padded fabrics. Now were in autumn, and winter is coming, that trend has turned more practical and quilted jackets are back on the agenda. The added texture that quilting brings to both clothing and accessories is stylish, easy to mix and match, and can add a bit more life to your dull one-tone clothing pieces. Quilted jackets such as these by Peter Hahn are a perfect example, and won't break the bank either.

3. 1960s flair.

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1960s inspired fashion is a key autumn/winter trend this year. Geometric prints, collared mini dresses and oversized coats are all in, but what's the best way to wear this new take on the Mad Men era? One option is to use layering. Not only will that keep you warm, but you'll look great too. Louis Vuitton paired polo necks with pinafores at his Paris Fashion Week show, but if you're not feeling that bold you can match a black polo neck with an A-line leather skirt like this one from Littlewoods.

4. Military style.

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Yes ladies, the military trend is back. Like aviators and the movie Top Gun, it's the gift that keeps on giving. Designers like Jean Paul Gaultier have put a host of buttoned up, double breasted military jackets on display at various ready to wear fashion shows, and this time of year gives you plenty of chances to play around with this fun theme. This cropped military jacket by Helene Berman is perfect for warmer autumn days.

5. Arty prints.

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Light, whimsical watercolour style prints featuring creative paint brushstrokes, floral motifs and strong colours are another surprising autumn fashion trend. Although they might call to mind spring florals, these arty designs are beautiful when worn as a maxi dress or layered with sheepskin jackets and paired with a belt and ankle boots. This Op-art mini dress by Mango ticks all the boxes.

6. Teddy bear textures.

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Nothing says autumn like a fuzzy, warm sweater or gilet. Strong textures were a key trend that emerged in New York Fashion week and are now making their way onto the high street. There's a slight risk you may end up looking like a Muppet if you decide to try this trend, but don't worry, there are a lot of stylish options out there, like this adorable red gilet from Top Shop.

The World of Fine Jewelry Opens Up On Instagram

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By Anne-Sophie Mallard, Kate Matthams-Spencer, Ruby Norris.



From Place Vendôme to Madison avenue , fine jewelry vintage dealers and heritage houses like Messika, Graff Diamonds, Christie's and Buccellati are throwing open their doors on Instagram. From close-ups of rare pieces and clutches of raw gemstones, to atelier shots and vintage inspiration, step inside a closed world, with the kind of access previously only available to a handful.


Inside Vogue Paris November 2014

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By Kate Matthams-Spencer

Fronted by Adriana Lima, ready to take on the Winter beauty battle, see inside Vogue Paris November, out now.


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"Our beauty special puts the spotlight on the spectacular recent advancements in anti-aging technologies. The latest crop of products is much gentler on the skin, producing more natural, more precise results," writes Emmanuelle Alt, Vogue Paris editor-in-chief, in her November 2014 editorial. Our beauty editors review the latest skin-boosting textures that will help you get back your glow, as Adriana Lima fronts the issue as a beauty warrior in Dolce & Gabbana neo-armor, for Mert & Marcus. Protection against the ravages of Winter is not only skin-deep this month, as we pick the best sheepskins and a few highly original new furs to see you through Fall and beyond. With the cold weather, comes a bold new approach to dressing, as couture takes to the street, super Karlie Kloss goes off-piste and Oscar-winning actor Matthew McConaughey lifts the lid on how he maintains the kind of all-consuming energy that we would love to have - here's hoping that our feature on meditation around the world will go some way to achieving the same. November is all about renewed energy on all fronts, as we get ready for Winter.

Vogue Paris n°952, out October 29

Subscribe or download the issue as soon as it is out, on Google Play or the App Store, for iPhone or iPad.


Deadly Denim - The Darker Side of Firetrap

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A story on fashion is not my usual Huffington fair, but I actually started my writing career working for an alternative fashion magazine called Sinzine and studied fashion at college back in my New Romantic youth. I have always dressed with an eye on the alternative side of fashion, and was once best known for being that weirdo in the wheelchair off the tele. For anyone who like me dresses out of the norm we usually buy our clothing from specialist designers, but we also like to find more mainstream companies who understand our fondness for the alternative side of life. A company like Firetrap. With the launch of their latest Deadly Denim ad campaign Firetrap are asserting their position as the company who understand those who like life on the darker side.

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The ad campaign which went live on Halloween, was directed by Ian Pons Jewell, whose credits include the short horror film ¼" and the acclaimed Naughty Boy music video 'La La La'. The minute long promo is a doom ladened homage to classic and modern horror movies that creates an atmosphere rather than shoving the clothing down the throat of the viewer.
John Yorke, Creative Director of the company behind the campaign Fold7, comments: "Horror is a tricky genre to convey in advertising and it's rare that there is the opportunity to explore the 'dark arts' in a commercial context, so it was a really interesting creative challenge for us. We had a lot of fun and a few frights making this ad." Alicia Adcock, Firetrap's Brand manager, explained "Firetrap has great heritage and our challenge was to enhance the edgy, urban personality of the brand. Fold7 and the director have done a fantastic job in interpreting our brief, we're really pleased with how this has turned out." The ad was designed to appeal to those of a darker disposition of all ages, and position Firetrap as the company that understands their sensibilities, succeeding in those goals entirely.

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To celebrate the campaign, a party was thrown the day before All Hallow's Eve, in the heart of London's now trendy Hackney. The London Fields Brewery was filled with creatures of the night of all ages, including yours truly, ready to let their cobweb strewn hair down. I don't usually get invited to fashion parties anymore, but once was a regular with the "in crowd" so my wife and I got our glad rags on and hit the town not sure what to expect. We were rather pleasantly surprised. It was a great night, surrounded with really nice friendly people and we even danced a bit (the DJ played Roxy Music!!!). It shows that the UK fashion scene has grown up and now feels much more secure in it's skin than it was back in my day... either that or Firetrap people are just really nice. Before they unveiled the promo, the audience were scared out of their skins by the Firetrap dancers, who dressed in the Deadly Denim range of jeans rushed out from their hiding place with the venue and acted all possessed and dancy. Image Thriller with people in jeans and bras! I don't know why but it made me jump out of my chair!

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Firetrap have staked their claim to the alternative side of mainstream fashion without scaring away the more conventional shopper. So whether you are a teenager with a love of heavy rock and skulls all the way through to an aging Punk/Goth like me who needs to look good while they take the kids to school, Firetrap will provide something that tickles your deadly taste buds without breaking the bank. It is also very nice to see the cult Firetrap mascot, 'Deadly' the gnome, return to scare us all.



Photos and Video by permission of Firetrap and Diane Wallace

Colourful Autumn Collections for Men and Women

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As the longer nights settle in, our wardrobes also tend to turn to the dark side. And whilst I'm by no means advocating banning black or grey from anyone's wardrobes, wearing colour can really help to boost your mood on miserable autumn mornings when coffee is just not enough.

The following collections - some for women, some for men, some for both - are extreme examples of how you can introduce a bit of colour into your outfits this season.

If you absolutely will not be parted from your darker styles, why not try wearing them with a pair of amazing, colourful kicks like these Mary Katrantzou x adidas Originals designs? Or add a pop of pink or teal with pieces from Finchittida Finch's latest jewellery collection?

For the guys, grab a bit of Jonathan Saunders' fabulously fun collection for British menswear institution, Lyle & Scott. Or if that's just too much, you can't go wrong with some Happy Socks - or even some happy pants now they've released their debut underwear line.

You can also find more examples of cheery colourful finds on my instagram @sarahmcgiven


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Adidas Originals by Mary Katrantzou


This is a little preview as the hotly anticipated capsule collection doesn't actually drop until November 15th. Fash pack fav and Queen of Print, Mary Katrantzou has produced a range of innovative apparel and footwear for adidas Originals that fuses her iconic use of hyper-color and kaleidoscopic patterns with athletic sneaker-style inspirations.

Unlike previous designer and celebrity adidas Originals collaborations, which have served mostly to reinterpret existing adidas Originals designs with new prints or embellishments, Mary Katrantzou has produced a particularly fashion forward collection. Whilst the inspirations and technical fabrics may scream sportswear, the clothing silhouettes and cuts are entirely more high end. This is a collection that people with absolutely no interest in sport and every interest in fashion will love just as much as adidas aficionados.

The vivid colours and artful print combinations are an utter joy throughout and I can't think of a better outfit to make you look forward to Monday morning more than the incredible 'go faster' A-line mini dress with the lacing print, pictured above (bottom row, far right). Colourful and cute without being childish or costumey. LOVE.

adidas Originals by Mary Katrantzou drops 15 November at www.adidas.com and various other retailers.


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Lyle & Scott x Jonathan Saunders


Top of the colour pops this Autumn is Jonathan Saunders' premium capsule collection for menswear mainstays Lyle & Scott. The heritage Scottish brand, which is celebrating its 140 year anniversary, got top Glaswegian designer Jonathan Saunders on board to provide these fun styles for Fall.

Known for his impeccable use of colour, Saunders turned his signature style into cheerful, bold, graphic designs that are gloriously fresh and upbeat. Taking the brand's golfing past and translating it into present day pops of pattern and colour, the collection features one-colour, colour-blocked and cheekily pattern-clashing styles across knitwear, footwear and shirting.

These would make the coolest Christmas jumpers around so snap them up now, and look forward to more to come from this perfect partnership. Prices from £70-£265.

Lyle & Scott x Jonathan Saunders is available from www.lyleandscott.com


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Finchittida Finch: 'The Empress' Collection


For the first time, London-based design duo Finchittida Finch have introduced colour into their third collection, The Empress. Featuring stunning statement pieces like crowns and ornate body harnesses, as well as wearable every day styles, including chokers, bracelets and earrings in a range of sizes, their sophisticated jewellery is made more fun through their use of perspex.

The collection, which has already been spotted on tastemaker FKA twigs and Eliza Doolittle, is also helping to raise money for charity, in line with the brand's core values, or as they put it: "We believe in having a positive impact with our brand - helping social inequalities, environmental issues and spreading peace & love. Because kindness is sexy as hell."

Tida and Lisa Finch, the twin sisters behind the brand, have partnered with the humanitarian charity MAG (Mines Advisory Group) for this collection, so that 10% of every purchase helps to clear bombs from conflicted areas around the world. MAG carries out extensive work in Laos, where the Finch sisters' mother is from, due to it being the most bombed country in history, making the charity particularly poignant to them. Prices from around £35 to £525.

The Empress collection by Finchittida Finch is available now from finchittidafinch.com


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Happy Socks (and Underwear, and Accessories...)


Happy Socks, the go-to brand for those cheery, eye-boggling designs that peek from beneath the trousers of hipsters and city types alike, was founded in 2008 and has since sold over 12 million pairs of socks.

They launched their first underwear collections for men and women, featuring similarly jazzy, colourful patterns, in August to coincide with National Underwear Day, and also do a number of accessories from handkerchiefs to notebooks.

For those who are less comfortable with grand displays of colour, Happy Socks - whether socks and a matching pocket square, or hidden bright boxers - are a great first step. They also do really cute gift boxes so make great presents for people who could do with a burst of brightness in their lives. Prices from around £8 although they also have an outlet on their site.

Happy Socks designs are available from Selfridges, Urban Outfitters and www.happysocks.com

The Two Wardrobe Generation

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I realized this morning that I'm part of the Two Wardrobe Generation (I'm one of the TWIGs). And maybe you are too (but also hadn't realized it).

I was choosing a shirt, a button-up shirt, from my (one) wardrobe, when I realized with a jolt that I was choosing from a limited range - limited, actually, to just half of the total shirts. You see, the other half would be too tight for me. No, not because I've been going a bit heavy on the weights in the last couple of years, and my biceps are thus bursting from the fabric. No, but because I've been going a bit heavy on the biscuits in the last couple of years, and my gut is thus straining at the buttons.

In that moment, I realized I have two wardrobes: the one that fits me now. And the one that will hopefully fit again in a few weeks / months. Maybe you have the same. Funny, I'm not remotely a follower of fashion, and am thus not remotely interested in whether The Second Wardrobe as I will from now on call it, will drift out of fashion in the months (or years) that it is (not literally) mothballed.

Maybe you have two wardrobes too. But yours are of clothing items in vogue, and those that aren't. Maybe you scour the fashion mags for signs that your Second Wardrobe is once more 'in'. Which must be mildly more frustrating than our (I've expanded the personal possessive here, in the assumption that I'm not alone) weight-dictated wardrobe situation. After all, unless you're big in the fashion biz, you have no control over the changing fashions. Whereas we have control (though it's arguable how much) over our weight situation(s).

This splitting of the wardrobe thing is probably happening at many levels too. My first encounter with the idea that a person might have more than one wardrobe occurred at university. It was the summer term. We had returned from the Easter break, and I was chatting with a sort-of-friend. It was a red-brick university and he was more suited to a traditional-brick-and-refectory university. He said that he'd been up to London to complete his 'summer wardrobe'. I didn't really understand what he was saying to be honest. I imagined him in a workshop, putting the finishing touches to some beach-hut-like wardrobe. But then I realized he was referring to his clothes. And I didn't get that either. What? You use different clothes for the summer than for the winter? I basically just took my leather jacket off.

I'm aware too of the 80:20 rule that Italian economist Pareto came up with to describe the phenomenon in economics of, for example, 80% of profits being made from 20% of a company's clients. Only everyone now demonstrates his theory by saying that you use 20% of your wardrobe 80% of the time. Which is true isn't it? Only Pareto probably wouldn't be so happy that his hugely influential observation has had as much influence in wardrobe organization as economics and corporate organizations.

It's like the fact that Einstein is becoming more known for some neat aphorisms than for his scientific ideas. "What's that? E=what?, oohh, haven't you got big hair?"

I have, probably, then at least Four Wardrobes. I use 20% of the things I can fit into 80% of the time. And I'd like to get into 20% of the things that I can't 80% of the time.
This means that I'm probably using just 10% of my wardrobe.

In fact, if I truly recognized this fact, I probably wouldn't need a (physical) wardrobe at all. I could just put it in all in a suitcase. Which is something I've been toying with anyway. I do travel quite a bit, so I like to live out of a suitcase when I'm away (I'd never unpack no matter how long I'm staying), it's not a big leap to continue to use that bag once I'm at home.
I suspect, though, that wardrobe nature would take its inevitable course: I'd find another weight variation, I'd purchase other clothes that I didn't really like, and I'd end up with two suitcases.

So, this morning, I wondered - should I throw out most of my clothes and be done with this Two Wardrobes thing forever? And I consulted my current font of wisdom - which is the book I wrote to give answers to such difficult questions, called 'F**k It is the Answer'. The idea is that you ask a question, then randomly turn to a page for your (F**k It) answer.

So I asked my question, and turned randomly to this answer:
'F**k It. Treat it like a game'. Nice. Better check the charity shop is open tomorrow.



John's latest book is 'F**k It is the Answer'.

Visit: www.thefuckitlife.com

Linda Idegwu's Plus-Size Brand 'Dear Curves' Brings African Fashion Into the Western Sphere

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Oftentimes, it can seem like the majority of the world is striving to achieve some kind of Western version of normality - and, more specifically, some kind of American version of normality. From fashion designers to film producers, it can start to feel like the entirety of the earth becomes permeated by America.

Having grown up in a state of flux between North and South America, and later moving around a bit through Europe, I have seen firsthand how numerous nations attempt to emulate the U.S. How their films try to match the whole Hollywood-Blockbuster-thing and their clothes try to replicate the looks of everyone from Kate Moss to Miley Cyrus. It's a shame, because so much of other cultures can be lost in this attempt to Americanize everything. So much of other people and other lifestyles and other ways of existence get tossed aside, to make room for yet another pair of Converse or another H&M-ish dress.

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I suppose it is for these reasons that I was so drawn to Nigerian-born fashion designer and plus-size model Linda Idegwu. Her brand Dear Curves launched in January 2012 and has, in the short space of two years, become renowned for creating "contemporary, minimalistic fashion" for women sizes 14-26 (U.K.), as described by Dear Curves' in-house head of public relations, Bummi Dele. I had the pleasure of speaking to Dele regarding Idegwu's inspiration behind these clothes that so effortlessly bring African fashion to the Western sphere.

For five years, Idegwu (now London-based) has been expressing her creativity through the medium she knows best: "fashion ideology and 'her' interpretation of it." Dele notes that the lack of variety and poor availability of clothing for fuller-figured women played a crucial role in Idegwu's decision to launch a collection, but it's obvious that her own roots - and perhaps her awareness of how small a part said roots seem to play in the First World - have shaped her designs on an intrinsic level.

There's something passionate about the Dear Curves designs: some kind of energy; some kind of rhythm and rhyme. Although minimalistic and chic, the vibrant patterns and exaggerated silhouettes of the clothes make a statement. They yearn to be seen. They seek confident, strong plus-size women who are unashamed of their bodies.

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According to Dele, "the most prominent element associated with African fashion and prevalent in Dear Curves is [the] staple fabric choice 'Ankara.' The Ankara fabric is colourful, beautiful and durable." Traditional African cuts and fit combined with the incorporation of Western fabrics like chiffon, silk and lycra create a blending of cultures that is no less than mesmerizing.

A visit to Dear Curves' "About" page will tell you that a part of the brand's inspiration is African women themselves, "most of whom are naturally curvy and strikingly beautiful." Western ideologies of beauty (ideologies that have become ingrained in our everyday lives) rely on the image of the slender and statuesque beauty. So much so that for young women, this becomes the sole image to strive for. That Idegwu and Dear Curves as a whole bring to the forefront the idea that "beauty" is such a subjective thing - and that notions of beauty do vary from nation to nation, and culture to culture - is hugely important.

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"In certain parts of Africa, as well as other cultures, being plus-size is still seen as a sign of wealth, social status and symbol," notes Dele. "Women are encouraged to embrace their curves; it is a way of life. The difference in perception in the African and Western culture is staggering, as women who are plus-size in the Western world are often and wrongly associated with laziness and greed."


What I find so fascinating about perceptions of beauty as they apply to weight around the world is the sheer opposing forces that permeate said ideologies. Plus-size women are often associated with either wealth and grandeur, or with poverty and sloth. There's so rarely an in-between. The point is not to decipher what country, or what culture, best perceives fuller-figured women, but rather to acknowledge that differences do exist - that not every country, or culture, views being plus-size as a negative trait. Because for young women growing up plus-size in the Western world, the idea that anyone could see them as beautiful begins to feel so unlikely.

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"We want to see more curvy models on the runway, proactive efforts by the fashion industry to stop the size range segregation, eradication of the terms 'plus-size,' or 'curvy models,'" says Dele. Size-inclusivity is a noble goal - it's a goal I hope to see fulfilled in my lifetime, but often fear I will not have the privilege to. Brands like Dear Curves make one hopeful, though. Judging by the range of publications that have covered Idegwu and her interpretation of beauty and fashion and of the necessity to remember that fascinating cultures and ways of life exist outside the Americanized world (amongst them Vogue Italia, Elle, Marie Claire, Stylist Mag, La Stampa and Volup2), it is obvious that people are responding. People want change.

The new range launches this month. Don't miss it.

Charlotte Olympia's Leather Handbags for the Leading Lady

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By Ruby Norris


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Having already conquered the clutch and mastered the art of the high heel, Charlotte Olympia is now channeling her trademark retro flair and signature British wit into a collection of leather handbags for Fall 2014. With four different models available in a choice of scarlet, raspberry, black or blush tones, the handbags ooze with vintage glamor, inspired by styles popular in the 1940s and 1950s. Each named after a Hollywood heartthrob from the golden age of cinema, the Bogart, Gable, Brando and Astaire bags are every starlet's essential. Discover the collection from London's own leading lady of whimsical accessories, in a beautifully illustrated video recreating iconic scenes from the silver screen and capturing the essence of Fifties glamor.

Alluring Anorexic? Beautifully Bulimic?

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It's official - over 10,000 people (at least) agree that big companies like Topshop and Victoria's Secret do in fact have a duty of care to their consumers. To think otherwise is to simply think of the money and not of the well-being of over half of the world's population. Whether you agree that the Topshop mannequin I photographed and posted to Facebook and Twitter is too thin or not, there's no getting away from the fact that this super-skinny image in unattainable for the majority of women and girls. Plus - who are they to tell us what 'beautiful' or 'normal' is?

Aside from creating a feeling of self-doubt for many women, these super-slim mannequins are portraying one single body image to their demographic, rather than a range of healthy representations. As we know, the world can be very judgmental about a woman's weight, men's magazines suggest that voluptuous figures are better, sometimes with plastic boobs and a tiny waist. High fashion suggests that we should all probably be Kendall Jenner look-alikes - Yes, she's stunningly beautiful but I'm sorry, how is that an attainable body image when Nando's exists? So if we all have a different idea of what's beautiful, then why don't we have a diverse range of body images portrayed by the high street?

Just take a minute to imagine that you're a young, easily influenced girl, already predisposed to eating disorders. You walk into Topshop and this mannequin is the first thing you see - the ONLY representation of the female body throughout the store. Do you think, 'I'm thin but I'm not that thin - is this how I should look like?' Possibly, yes. Of course you can't even begin to imagine how it must feel to have such low body confidence that you develop an eating disorder and of course there's so so much more to having an eating disorder than just seeing a very slim mannequin, but eating disorder charities have claimed that these images can and do act as a trigger for girls who have anorexia or bulimia.

There are many girls in the world who may very well look like this mannequin and who are perfectly healthy, I wouldn't for a second say that you're wrong or unattractive just part of a low percentage of women who can naturally be this slim without being unhealthy. Topshop are also aware of this.

The statement they released this week, stating that the mannequin is a size 10 - which let's face it, is an absolute crap - and that mannequins are simply pieces of plastic used to advertise their clothes and aren't supposed to represent the female body, is far from sufficient. As I've said before in TV and radio interviews and my own personal blog; These pieces of plastic may not be intended to represent the female body, but when they're molded to the shape of a woman and wear women's clothes, then the intelligent answer is obviously that they DO represent the female body. Are Topshop bosses living in la-la land? Or maybe they're just making too much money to care what millions of people think? Perhaps if their umbrella company, Arcadia Group, put some of that money towards paying their taxes, they would care how people felt?

Two days ago, a photo was tweeted to me, of a T-shirt on the Spreadshirt website, with a logo across the chest. One of which read 'Alluringly Anorexic' and another 'Beautifully Bulimic.' No - I'm not kidding. So in comparison, Topshop look like angels compared to sites like these. The designer of the shirts Ioana Urma received a very snotty email from yours truly, highlighting her irresponsibility and carelessness as well as the fact that she is essentially and quite blatantly, glamorizing eating disorders. I don't expect anyone will get a public apology from Spreadshirt or the designer due to the fact that the T-shirts exist in the first place. Why are these companies so blasé about body image.

I've received overwhelming support in regards to the Topshop photo and have received such lovely messages from girls, boys, men and women. While the vast majority of men have been just as supportive as the women, I would like to say that the obviously well-meant tweets from men suggesting that many men like women curvier than women who look like this mannequin, I must say - men like all different body types, not just curvy women, thin girls are just as attractive too and I'm sure a lot of men and women would agree. The point has never been 'which female body type is more attractive to men' because men, as much as we love you, a woman's appearance isn't all about what you guys find attractive. Some women simply couldn't give a fig what others think of their appearance. All women should be happy in the skin they're in without fear of judgement from anyone.

So, on that note - shake what your mamma gave ya!

Seven Reasons Why You Should Wear a Fluffy Coat This Winter

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I've never been fashionable. I mean, I like clothes, but I've never quite got there with the whole 'bang on trend' thing. Not through a lack of trying - just because the universe is utterly against it happening.

I rock a pair of Nike Air Max, people tell me it's good I'm going to the gym. I wear a quilted skirt, people ask why I'm wearing half a sleeping bag. I buy a vintage jacket and people sing 'Climb Every Mountain' because apparently I look like I'm wearing the Sound of Music curtain outfit (the most offensive thing there being the weak song choice, of course).

So when I read that fluffy coats are IN this winter, you can only imagine how excited I was... because I ALREADY OWN A FLUFFY COAT.

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I am fashion!!!



I bought my coat from ASOS. Its baby blue, overpriced, not that warm and makes me look a furby, but my word, it is a thing of wonder.



So without further ado, here is why I love it, and why you, too, should join me in wearing a big fake fur coat this winter:

1. It will basically make you famous
You'll be the talk of the town and you'll even go through a phase of worrying that people only like you for your coat. At some point you'll have to face up to the fact that that is true.

2. Everyone will want to stroke you
Part of you will be creeped out, but the other, more important part, will feel like a snoozing puppy on a lazy Sunday afternoon (minus the accidental pooping in the lounge bit) (hopefully).

3. You can bid farewell to the diet
Thanks to this beauty, no one will be able to tell that you had 3 mini rolls and a cheese string as a light, pre-three-course-meal snack.

4. Choose the right coat, and you may find yourself in good company
Louise from Made in Chelsea has mine. I know.

5. It will make the boy you like notice you
Sure, he might ask if it's a joke at first. And SURE, he might start calling you the 'Cookie Monster' (and then, at a later date, decide you're actually more like the Honey Monster), but hey, at least he now knows you exist.

6. It can get you out of awkward situations
Scenarios include being asked by your boss for some stats ("No... but I can get you a faux fur coat to feel, stat! Ahem."), and when someone you don't like asks you out ("Oh no, I seem to have disappeared inside my coat and may never find my way out, sorry.")

7. You will probably want to sleep in it
But *apparently* you have to draw the line somewhere. 'Cos it's a coat. Not a relationship. Or something. Weirdo.

So there you have it, my excellent and totally well thought-out reasons for rocking a big fluffy, faux fur coat this winter. And I'm sure it goes without saying that, having rocked this one so effectively, I'm already thinking ahead to Spring '15 trends.

(I've got everything crossed for curtain chic.)

Cool for Kids

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As someone who still tends to dress like an oversized toddler, I truly appreciate a good childrenswear collection. With Christmas coming, I have a few kids to buy for so I've been taking a look at what to get some of my favourite little people - Silas and Clem, no peeking! :)

These three adult brands - Black Score, Jack Spade and Kate Spade New York (the latter two thanks to a new collaboration with GAP KIDS) - do brilliant clothing for children that means those of you who like to mini me with your kids can do so without looking weird. Well. Less weird, anyway.

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Black Score
In the same was as there are some kids who can tell you everything about every footballer who plays for their favourite team or sing along word-perfect to every song by Taylor Swift, there are also fashion kids with blogs, instagrams and vlogs who know their Pixar from their Prada. There are also just kids who couldn't care less about clothes but like cute animals. Enter Black Score whose handmade, hand-illustrated basics reference fashion and pop culture in a fun way that kids and their parents can both appreciate. Oh how I wish they did that top left 'Chanail' sweatshirt in adult sizes... (NB. they do do the other one as a T-shirt). Available in ages 2-12 years although babygros are also available. Prices from around £25-£38.

Black Score children's designs are available exclusively from Selfridges whilst their adult designs are available direct from www.blackscore.co.uk

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GAP KIDS x Kate Spade New York
Taking Kate Spade New York's signature quirky uptown girl style and translating it into little girls clothing has worked really well. Cutesy bow and polka dot prints are adorably pretty and the girly styles are very much like that of their womenswear. I take slight exception to the amount of pink involved but I guess that's what a lot of little girls are into so hey ho. My absolute favourite thing about this collection is the accessories and I am beyond gutted that these christmas bow ballerina shoes don't come in adult sizes. I'm totally getting that striped bear-ears phone case and the gift bow headband though (which also comes in other colours) - headaches be damned. Do check out the candy striped tights too, also sadly only in kids sizes. Prices from £12.95 - £74.95.

GAP KIDS x Kate Spade New York collaboration collection is available from selected GAP KIDS stores and from www.gap.co.uk

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GAP KIDS x Jack Spade
For me, the boy's collection is definitely stronger than the girls collection and any mothers looking for non-pink options for their little girls should definitely take a look at this. The camo designs in particular seem totally unisex and very, very cool. I love that there are matching pencil cases and backpacks - luggage is something the Jack Spade menswear brand is, quite rightly, well known for - and the goggly eyes shirts and hi-tops are too cute. The tech accessories are another standout, particularly the burger iPad cover pictured above. Prices from £12.95 - £89.95

GAP KIDS x Jack Spade collaboration collection is available from selected GAP KIDS stores and from www.gap.co.uk

How to Wash Designer Jeans

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On the Donna Ida shop floor there is one question I get asked most frequently by everyone from die hard denim wearers to fashion journalists and that is how do I wash my jeans? It's such a loaded topic as everyone has a different opinion (and probably a distinct memory of ruining a pair of jeans by washing them at 90 degrees) and there's a few urban myths out there. Let's face it, no one wants to invest in a new pair of J Brand, IDA jeans or Frame Denim skinnies and then ruin them by making a mistake with a washing machine. It was the CEO of Levi's Chip Bergh earlier this year who suggested we shouldn't wash our jeans at all, and instead he prefers to put them in the freezer every time they need freshening up. But I believe you can wash your designer jeans if you are careful - here's my golden rules for looking after your premium denim:

1) Read the care instructions - this sounds simple but it's amazing how many times people just put their jeans straight into the washer on 30 degrees without taking the time to check. Every pair of jeans will have a different set of instructions so read them with care.

2) Wash at cold - cold is COLD, zero not 30 degrees. Most premium jeans can be washed on this setting but avoid any kind of heat which can destroy the elastane.

3) Turn them inside out - this protects all the hardware including buttons and rivets plus any external details such as zips and press studs during washing.

4) Line dry your jeans - again avoid heat including tumble dryers and radiators which can damage the denim and instead line dry them to ensure they will maintain their premium look and feel.

5) Use Denim Wash - if you're washing your jeans make sure you use a non-biological detergent like Denim Wash from New York brand The Laundress. This is designed to care for the colour and fibres in your jeans.

6) Don't wash your jeans - you can usually go a few wears without washing your jeans, I mean, how dirty are we? In between try using a product like Fabric Fresh from The Laundress to gently lengthen their life.

7) Put them in the freezer - try this is you have a pair of coated or leather jeans which you can't wash as that will ruin the texture. Turn them inside out and pop them in a plastic airtight bag overnight and then get them out the next day. Alternatively a specialist dry cleaner can be the best option for leather and coated styles.

If you look after your jeans, they should be a great investment purchase and last for years. If you wash them as per the care instructions the shape should bounce back each time. If they do start to rip and distress through wear and tear, remember you can always have them patched as a simple denim alteration.

For more tips and advice tweet me @donnaida #denimdilemma and watch the videos below from the Denim Clinic.

How To Care For Your Denim:



How to Wash Your Jeans:

Seven Ways to be a Stylish Bride

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As the iconic French designer Yves Saint Laurent once said, 'Fashion fades, style endures...' His words couldn't be more true and should be applied not only to ever day fashion, but bridal fashion too.

There is no point in going for a particularly kind of wedding dress style just because it is fashionable. Trust me in five years, or perhaps less, it will not be fashionable at all and will only look dated. Here are my 10 top tips to ensure you look like a stylish bride that will stand the test of time...

1. Trust your sense of style. If you are a girly girl, don't try and go modern on your wedding day. On the contrary, if you love all things modern, don't be persuaded by your mum or girlfriends to go for a 'very pretty' dress etc. If you stay true to what you are about as a person, you will radiate style. Believe me.

2. 'Give a girl the right shoes and she can conquer the world.' Marilyn Monroe.

Marilyn certainly knew what she was talking about. And please don't think that shoes aren't important when it comes to being a bride as they are hidden under your dress, think again. If you are wearing the most beautiful shoes, you will feel unbelievably confident and look stylish too.

3. 'A girl should be two things, classy and fabulous.' Coco Chanel.

Call me old fashioned, but I prefer 'classic.' I believe your wedding day is certainly not the day to flaunt too much flesh. Regardless whether you have lived with your partner for years, your wedding dress should be elegant, and stylish, and never vulgar.

4. The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen in her eyes, because that is the doorway to her heart, the place where love resides. True beauty in a woman is reflected in her soul. It's the caring that she lovingly gives, the passion that she shows and the beauty of a woman only grows with passing years.' - Audrey Hepburn

Your fiancé loves you for who you are, so it is important to remember this on your wedding day. When you wake up, smile. This may sound silly, but believe me, a woman always looks more beautiful when she smiles. If you are feeling good about yourself, you will exude confidence and also feel stylish.

5. 'Style is knowing who you are, what you want to say, and not giving a damn.' Actor Orson Welles

If you think something is stylish, i.e. a particular colour theme for your wedding, then go for it. Don't be persuaded by someone else that this isn't right as this is YOUR big day and not theirs. I think the most stylish weddings are ones that are the most personal i.e. where you can see the bride and groom's personalities reflected in things like favours, entertainment, and flowers.

6. 'Less is more.' If things are getting too ornate, or fussy, make everything more simple. Not only will it look more elegant, but it will ultimately look more stylish.

7. 'Walk like you have three men walking behind you.' Oscar de la Renta

I love this quote by the late, great designer Oscar de la Renta. If you walk too quickly down the aisle, not only will you not savour your moment, but no one will be able to survey the beautiful bride. Walk slowly and confidently, like you are a star. After all, you are a star. You are a bride, and on your wedding day, you are like a celebrity or royalty.

Weekend Shopping: American Eagle Outfitters Lands in London

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I am *so* excited about this. American Eagle Outfitters, heralded as 'America's favourite jeans brand' is opening its first UK outlets this month, starting this weekend with the launch of its flagship store at Westfield White City with brand ambassador and model, Daisy Lowe.

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With affordable, all-American designs along the lines of early Abercrombie & Fitch-meets-GAP, I love the simplicity and often vintage feel to their easy to wear clothing. It's comfortably cool.

Whilst best known for their denim (of which there is LOADS), American Eagle has long been my go-to for college-style sweats (buy from the women's collection for a more fitted silhouette, or from the men's range for sloppier, boyfriend-style fits).

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Also, its underwear label, Aerie, makes the best everyday knickers - sorry, 'Boybriefs' - I've found since Bonds, and they come in size range XXS-XXL. I adore both these particular lines as they are always made from a really great quality cotton that's comfy, soft and wears well - the sweatshirts look better the more you wear them. Random fact: they do great socks and underwear for guys too, which make fab stocking fillers.

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I'm sure this relaxed, Stateside addition to the city's usual shopping mega-mall brand line-ups will be well received, and can't wait to see how the UK stores compare to the US locations. My fingers are crossed for the knickers above all being in stock - they do bulk buy discounts :)

American Eagle Outfitters opens its flagship store at Westfield White City on Friday 14th November, followed by stores at Westfield Stratford City on Monday 17th, and Bluewater in Kent on Wednesday 19th November.

Fashion Trends That Make Everyone Inexplicably Angry

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People seem to get pretty angry about clothes. Did you know there are whole threads on online forums about people's irrational hatred of certain trends? If you're ever feeling miserable, a quick read through these is guaranteed to make you laugh. My favourite mini rants are documented here under 'People wear things and I don't like them'.

Jelly shoes. People really, really hate jelly shoes. I heard someone once say that they actually made them 'angry'. How could anyone hate some glittery plastic on someone else's feet? The only explanation for this is that when Jelly-Shoe-Hater was six they wore them to the beach and lost one in the sea - and now every time they see one it reminds them of Traumatic Bad Times.

Number two: moustache-patterned things. Socks, t-shirts, coffee flasks - you name it. Apparently the moustache has been added to the archive of Offensive Symbols, so if it's got a facial hair motif on it, you'd better re-think your outfit.

Culprit number three: flower headbands. Usually despised by the males of the earth around festival season, this hatred is often accompanied by a mention of 'short shorts' and Instagram. For something so pretty, festival attire gets a lot of hate (also directed, more often than not, at the girls that wear the clothes. Cough sexism cough). Music festivals are supposed to be chilling out and getting drunk, not hating on girls wearing shorts. Like, do you really have that many feelings about a bit of denim?

The 'go to the cinema and take the lenses out of them' 3-D Glasses. This was pretty popular around 2009 after Taylor Swift wore them in that music video - but every now and then they creep back into outfits. What's the recipe for the angriest response from an onlooker, you say? Pair them with a bow tie, some braces and a satchel and you've got a winner.

Next up we have Birkenstocks, competing against the jelly shoes in the 'most-hated footwear of 2014' awards. Complaints usually follow a similar pattern of 'they're ugly', something about wearing them with socks and probably a mention of 'hipster'. But, much like our beloved 'fashionably ugly' jumpers, Birkenstocks have joined the 'previously uncool, but now worn by every Vogue model' club. Conclusion: footwear that looks very comfortable makes people very angry.

Out Of Africa: Okunoren Twins

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Taiwo Omobolanle and Kehinde Omolola Okunoren are Nigerian clothing icons recognized for their introduction of Bespoke Tailoring to Nigeria. Known for their signature cuts and use of unique fabric, the twins have been the go-to guys for tailored suits in Lagos since 2002 and have inspired a new spring of menswear designers across the country.

Okunoren, the brothers well recognised brand, has since set high standards on the direction menswear should take by providing supreme quality in presentation and product. Over 12 years later, the brand continues to hold the number 1 spot as the top menswear brand in Africa with a clientele base of celebrities and business magnates.



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Use of earth colours and hand woven fabrics bring an airy and crisp take on the traditional long sleeve collarless shirt.



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Although early design inspiration was drawn from Savile Row, the label carries the CONCEIVED IN AFRICA trademark to highlight its position as a global African brand



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The twins mix a Parliament navy tailored suit with their signature tailoring technique to add a suit reminiscent of a London commuter's.



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Bold White is heavily used in Okunoren garments to reflect the heat of the African Sun. Clean crisp and panelled with traditional woven half sleeves.



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Long tees were birthed in Africa! Here the twins add fine detail with red strip on a White thigh length ensemble.



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Deep coloured tops in luxurious fabrics with fine embroidery. Simple but effective enough to make you pick off the rail.



The company opened its first retail store in 2013, catering to the growing middle class in Nigeria through a ready-to-wear line. The brand is also set to open 6 stores across Africa over the next 18 months.





Photo: Nicole Marie Winkler | Stylist: Elizabeth Fraser Bell Model: George Hard @FM London

Stockist:okunorenstore.com

You CAN Wear Leathers Over 50

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One sure-fire way to start a heated fashion debate is to discuss leather jeans. They are the marmite of the fashion world - you either love them or you hate them. I have heard many strong opinions on how women of a certain age shouldn't wear leather jeans. Some even put an exact age on it - women over 50 shouldn't wear them, others say over 40s should be sticking to a classic pair of bootcut jeans, and according to some, even women over 30 shouldn't be seen dead in them! Well, thankfully I completely disagree. They are like any item in your wardrobe, if it suits you, wear it and if it doesn't, try something else. I've seen women at 50 who look utterly fabulous in them, and 20 year olds that should probably try a different style.

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Donna Ida's Style Insider girls show you how to style leather. Claire Woodward, Lisa Haynes, Susannah Fielding, Marissa Hermer, Mariella Tandy, Maggie Bolger, Edith Bowman & Angela Radcliffe




Personally I love them. Every time Winter rolls around I wait until the temperature drops (to avoid roasting in them!) and then they are my go-to all season long. I wear J Brand 801 Leather Leggings - super comfortable, super skinny and super flattering. They are a luxurious wardrobe staple and they're an investment piece that you will keep returning to year in and year out. So forget any thoughts of Ross Gellar in Friends over-heating in his leather pants and getting stuck in his own oil and powder glue. Here's how to style your leather jeans to make sure you away look on the right side of chic.

Daytime Leather
A lot of people are still a little afraid of wearing leather jeans as a day look but they can be a good idea to keep you warm and are surprisingly versatile. Try layering your look with a printed sweater from Bella Freud and faux fur gilet from BLF and a pair of sleek ankle boots to finish off your outfit for the weekend. For lunch with the girls you can layer a silk blouse with a cashmere jumper from 360 Sweater and add a kitten heel for a cool but sophisticated look. Finish with a Trilby hat in a deep plum or ruby shade to add a pop of colour.
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Model wears J Brand Leather Stacked Skinny with R13 Tee and Des Petits Hauts Cardigan


Evening Leather
The key to an evening leather look is that less is more - think Kate Moss and don't over accessorise - no one wants to be accused of channelling Sandra Dee at a fancy dress party. All black can look sharp and stylish. Just think of a simple black silk blouse from a brand like Joie or a touch of black lace worn with a statement necklace. Add this season's must-have cape plus a flash of your ankles thanks to a pair of heels from a seriously sexy shoe brand like Bionda Castana and you're good to go. If you prefer a little colour, go for a vivid hue with plenty of attitude. A deep luscious berry or cobalt blue in a block shade will add punch without going overboard. Add a classic black jacket or a textured fur to complete the look.
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Model wears J Brand Leather Stacked Skinny with La Prestic Ouiston and BLF Gilet


If you want help styling your leather jeans - tweet me your #denimdilemmas

#VogueEmpower in India: It Starts With You

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By Ciara Quinn

Vogue India invites you to join a mission to improve women's rights in India.
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Louis Vuitton for Vogue Empower

A new social awareness initiative is igniting desire for change the world over, with a colourful campaign to encourage people to think, talk and act on issues surrounding women's empowerment in India. From inspiring real-life stories, to interviews with India's most powerful voices, it's not only raising awareness that's at at the core of Vogue India's mission, the Vogue Empower website also encourages you to give directly to the Give India fund, an organization behind some remarkable projects currently changing the lives of women in the country. With 70 of the world's leading designers onboard, including Louis Vuitton, Gucci, Tom Ford and Fendi - who have all created accessories and clothing especially for the cause in a vibrant shade of red - you can also shop the pieces on the Vogue Empower website, with all proceeds going to support women. Vogue India sees red: the colour of action, a catalyst for change. Do the same, by heading to the website.

Find out more about Vogue Empower.

#VogueEmpower


Year Zero London to Launch Power Rangers Lux Collection

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Year Zero London are set to launch the highly anticipated Power Rangers Lux Collection exclusively to their boutique off Carnaby Street, W1.
The fashion family store,located at 37 Beak St, W1F 9RZ, will be rolling out the Red, Yellow, Blue, Black and Pink carpet this Wednesday (19th Nov 2014) for the premiere launch to an invite only crowd of fashionistas, press and famous friends of the brand before unleashing the colourful collection of T-shirts, snapbacks and acrylic accessories to the masses the following day.



The brand, owned by Louise, Rocky and Tatum Mazzilli, has an array of heavyweight A list clientele constantly popping in and out of the 'museum of fashion' store. Beyonce, Black Eyed Peas, Ludacris and Jessie J to name but a few have all been wowed by the Mazzilli's take on urban street fashion mixed with a dash of haute couture.
The use of synthetic fabrics, different finishing methods on garments as well as their wide range of colour, enough to equal that of a Dulux palette board, has put Year Zero London at the forefront of the capital's trendsetting names.

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The new Power Rangers collection will bring back memories of the 90's childhood live action Saban TV series where we all wanted to be one of the Power Rangers! Expect kick ass cuffs, bold neck chains from in-house creator FunkyBling and headwear all inspired by the colourful action heros.
The night will also include music, cocktails and if you get there early enough, free goodies courtesy of Year Zero London.



Year Zero London is located on 37 Beak St London, W1F 9RZ
open Mon-Sat 11-7pm, Sun 12-6pm.
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